Animal Sculptures by Karen Wilde NZ

2025 has brought a noticeable slowdown in art sales across Aotearoa, and many artists are feeling the pinch. Even established galleries are facing challenges. This kind of disruption shows how fragile the art ecosystem can be, and why it’s important for artists to stay adaptable.

But don’t lose heart. There are still plenty of ways to keep your creative practice thriving and your income flowing.

Diversify Your Online Presence (Locally)

Shipping costs can make overseas platforms impractical, so focus on New Zealand-based options that connect you with local buyers. Consider:

• Felt – A marketplace for handmade goods, including art and prints. Works well for lower price points
• Trademe – While not explicitly an “art” platform, I’ve been able to reach art collectors nationwide (both low to high price points).
• Artradie – Offers online representation for NZ artists. A great option if you don’t have your own website and want the ease of them setting up a boutique space for a selection of your best, moderate to higher priced works.
• Your own Website – Selling directly can help you build a loyal audience and avoid platform fees. However driving traffic to your website can prove difficult so be open to diversifying your online presence.
• Connect with your local Galleries, become a member and support the gallery – in return they will often host members shows and representation in their gallery shops.
• Sign up for Makers Markets (in your area) – follow your local markets on social media to stay up to date with Makers events and Seasonal events where you’ll gain more foot traffic.
• Approach your local Coffee Spot – they may be open to displaying your artworks for a small commission. This requires a clever approach as not many places like soliciting. Try get to know the owners first and build a relationship.

Use Social Media & Video to Build Connection

Social media is a powerful tool for visibility and engagement. Share your process, your workspace, and your thoughts. Platforms like Instagram, X, and Facebook are great for quick updates, while YouTube allows for deeper storytelling. Try:

• Studio vlogs
• Time-lapse videos of your work
• Tutorials or Q&A sessions
• Exhibition walkthroughs

These help build a personal connection with your audience and can even lead to new opportunities.

Join Artist Communities & Group Exhibitions

Gallery hire fees can be steep, especially when sales are slow. Teaming up with other artists for group shows helps share costs and attract more visitors. Look into community-focused spaces like (Auckland based examples):

• Studio One Toi Tū
• Depot Artspace
• The Upstairs Gallery
• Lake House Arts Centre
• Gow Langsford Gallery

These venues often support emerging artists and may offer more flexible terms or collaborative opportunities.

Explore Alternative Income Streams

Art doesn’t have to be your only income source. Many artists supplement their practice with:

• Workshops and classes – Teach painting, drawing, or mixed media locally or online.
• Digital tutorials – Sell downloadable guides or offer paid video lessons.
• Merchandise – Turn your art into prints, cards, or wearable items.
• Mentorships or portfolio reviews – Share your experience with emerging artists.

These options not only support your income but also expand your reach and impact.

Don’t Be Afraid to Work Two Jobs

I work a non-art day job myself, and it’s one of the best decisions I’ve made. It takes the pressure off making art purely for income and allows me to enjoy the process more. Art doesn’t have to be stressful. It can be your sanctuary, your joy, your personal growth journey.

Final Thoughts: Keep Making, Keep Growing

Every artist struggles at some point. The key is not to compare yourself to others. Focus on your own skills, your own path, and your own joy in creating. Don’t be too hard on yourself. Remember why you started making art in the first place—and let that passion guide you.

Enjoy the making. The results will follow.

---